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E-Help for Textured Hair

Carra provides personalized advice for specific needs.

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By: TOM BRANNA

Editor

Consumers with textured hair make up a growing portion of the global population, but they remain underserved when it comes to products and advice.   Enter Carra, a beauty-tech platform designed to help these underserved consumers find the products to match their hair care needs. The company was founded by Winnie Awa, who began her career at IBM, before moving into fashion and cosmetics at such well-known companies at Net-a-Porter and LVMH.   While working with some of the biggest...

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